featured work

away | integrated brand campaign

lead integrated producer

away seeks to transform the way we travel in order to embrace how traveling the world transforms us. whether its finding that hidden gem restaurant, moving across the world for a job, embracing the night-life of a small town, or a road trip with two strangers, we constantly seek to break out of our comfort zone when we travel. each of these vignettes was inspired from a personal story shared from co-workers to inspire the journeymen in us all.

i led the video and static production for this massive campaign. it took a village but i am so proud of how these films and images turned out. mallorca will always hold a special place in my heart.. and be the home of my first tattoo.

venus | my skin, my way

print producer

venus believes in celebrating all women, and all types of skin. and there’s no better way to do that than to cast real women, “imperfections” and all. together, we challenged beauty stereotypes and encouraged women from all over the world to celebrate what makes them unique.

i was so honored to be a part of such a powerful integrated campaign. with only a week of lead time, i partnered with brilliant creative minds to curate an immense shot list of over one hundred images to be used across a wide range of mediums such as ooh, social, digital billboards, in-store and packaging. from there, i worked closely with the film crew on unifying our schedules to ensure both the film and static teams got the shots they needed with the proper talent. these stills i produced are only a small sample of the stunning imagery we captured over five days in mexico. its the result of what can happen when you finding that happy median between detailed planning and creative freedom.

pantene | tori locklear: “where is her hair now”

lead agency producer, line producer and director

back in 2013, tori locklear stepped in front of the camera to share a simple hair tutorial with the world. only it couldn’t have gone more wrong (https://www.youtube.com/watch?v=LdVuSvZOqXM&t=36s). five years later, pantene set out to track her down and finally rescue her hair with their new concentrated conditioner.

i led this production from soup to nuts as the agency producer, line producer and director. this production was a personal favorite of mine. i was fortunate to wear multiple hats with a more creative role as well as develop a strong connection with tori and her family. i’ll never forget hugging her entire family following the shoot and hearing how we had brought them closer together. the emotional bond i formed with the Locklear’s goes above and beyond the content we created.

pantene | #gogentle ft. priyanka chopra

lead agency producer soup-to-nuts

the world has been a harsh place as of late. so pantene surprised priyanka chopra by sharing what the world really thinks of her and calling for everyone to #GoGentle.

we also created over 40 GIFs that inspired the creation of a pantene giphy homepage (https://giphy.com/pantene) where we will continue upload memes, gifs and boomerangs from future productions. 

google | the feast of the wolf

led post-production

grey new york partnered with google and youtube on a storytelling initiative. it was not branded content but more amplifying a message that is part of the current social conversation.  this longform was submitted with three other :06 spots as part of google's "stories re-told in six seconds" competition with various agencies across the country. the work placed first in the competition held at sundance and was apart of youtube's installation house at sxsw '18.